Hi, I'm 
.
With over a decade of experience, I design for fintech, lifestyle, e-commerce & productivity sectors. I craft logical, functional products that prioritise simplicity 
without sacrificing appeal 
.
My mission: enhancing lives through intuitive design 
. Complexity, meet your match 
.
Check my ReadCV
for my resumé
Code by Chirag Vasani 
PayBuddy
Offering a fun, secure and compliant peer-to-peer payment platform within the Buddy SuperApp.
- Role: Lead product designer
- Duration: 2023 - Current year
- Platforms: iOS, Android
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PayBuddy, Reinventing Peer-to-Peer Payments
PayBuddy, a collaboration with a major Namibian financial institution, offers a unique and enjoyable way to send money to friends. The interface is designed to make settling shared expenses quick, easy, and fun, addressing the need for a user-friendly P2P money transfer solution.
Brand Integration and Social Styling
PayBuddy's branding builds upon the trusted Buddy ecosystem. Marketing materials showcase both the UI and real-life applications, helping users connect the digital experience with everyday scenarios where the app proves useful.
An Intuitive and Transparent Money Transfer Process
The Send Money flow (as well as the Request Money flow) is designed for clarity and ease of use. Each step, from selecting a recipient to confirming the transfer, is clearly presented to prevent errors and build user confidence in the transaction process.
Tactful Money Request Notifications
Recognising the potential awkwardness of asking for money, PayBuddy's request notifications are designed to be unobtrusive. The home screen widget subtly alerts users to pending requests, and the ability to add context messages helps smooth social interactions.
Concerned About Scams? PayBuddy’s Got Your Back
To combat potential fraud, PayBuddy incorporates multiple security measures. The system checks if request senders are in the user's contacts and verifies user authenticity. Suspected malicious requests trigger clear warnings, empowering users to make informed decisions.
A Streamlined Onboarding Experience
The onboarding process is designed to be minimal yet informative. Users are shown the key feature in as plain a description as possible, with the option to delve deeper into details if desired. This approach caters to both users who prefer quick starts and those who want comprehensive information.
Visually Engaging Account Upgrades
When considering an upgrade, users can easily compare account tiers. The interface clearly displays the benefits of each level, with detailed breakdowns available for each feature, enabling informed decision-making.
Clear Account Tier Comparisons
When considering an upgrade, users can easily compare account tiers. The interface clearly displays the benefits of each level, with detailed breakdowns available for each feature, enabling informed decision-making.
Seamless Physical Card Integration
Linking your physical PayBuddy card to the app is effortless. Users simply scan the QR code on the back of their card, instantly creating an intrinsic connection between the physical card and their digital account.
Straightforward Account Top-up and Cash Withdrawals
Despite strict Namibian regulations on digital financial services, PayBuddy offers straightforward processes for account top-ups and cash withdrawals. The interface clearly explains available options and procedures, maintaining Buddy's user-friendly approach while ensuring compliance and building trust.
The Buddy SuperApp
Helping Namibians find joy in their daily digital lifestyles by giving them quick access to the brands & services they use daily.
- Role: Lead product designer
- Duration: 2020-2023
- Platforms: iOS, Android, Web
Buddy's Home Screen Shows What's New at a Glance
The Buddy home screen offers a quick, digestible widget-based layout. Users can customise their experience by enabling or disabling various widgets, allowing them to see what's new and relevant at a glance. This design caters to diverse user preferences and information needs.
Buddy Social Media Imagery
Buddy's social media imagery showcases hypothetical users interacting with the app, emphasising the element of surprise and joy. This approach aims to convey a sense of discovery to potential users, highlighting the app's engaging and user-friendly nature.
A Unified Loyalty Program Interface
Recognising the fragmented nature of loyalty programs in Namibia, Buddy provides a centralised platform for both merchants and customers. Businesses can easily create and issue loyalty programs, while users benefit from having all their Buddy-merchant loyalties in one place, complete with progress tracking and reward details.
A Plethora Of VAS Services at Your Finger Tips
The Value-Added Services (VAS) interface provides access to a wide range of services tailored to Namibian needs. From mobile data purchases to TV subscription payments and utility top-ups, the design organises diverse offerings into an intuitive, easily navigable layout.
Your Own Personal “Anything-You-Need” Concierge
Buddy's key feature is its chat-based concierge service named Ask Buddy. Users can interact with Buddy chat-agents for personalised assistance on various tasks, from getting car rental quotes to finding specific local services. This feature sets Buddy apart as a comprehensive lifestyle assistant.
Dine at Home With Buddy Eats
Buddy Eats, developed during the 2020 pandemic, offers a safe, quality food ordering and delivery experience. Users can explore dining options, place orders effortlessly, and track deliveries in real-time. The interface seamlessly integrates food and package delivery information to ensure a smooth user experience.
The Buddy SuperApp
Project introduction & challenge overview